One thing that I have discovered since being hired to work here at Marshall University is that faculty and administrators just love acronyms. Even more so than what you would expect in a business world filled with marketers and communication gurus, and slightly less than your average idiot politician (USA PATRIOT act anybody?).
A couple favorite acronyms I've discovered just recently in this sphere are FAVE (Faculty Against Virtually Everything) and (courtesy of my friends at RecoVend) HiPPO (Highest Paid Person's Opinion). They work on multiple levels because the verbiage makes sense and the spelled out initials are effective in evoking imagery that works (imagining the highest paid person giving their opinion as a lumbering hippopotamus is genius)
One of the reasons I think those in the academic world are so drawn to acronyms is because they just happen to have a decent size assortment of words that have nearly no use outside of the academic world. Words such as "experiential" and "pedagogy" which just scream out to be thrown together into a mishmash of nonsense so that a cute acronym can be created.
As an example, when tasked with coming up with an identity for a still-under-development student/faculty portal, instead of coming up with something that makes sense, the decision came down to embrace the insanity:
(E)xperiential (L)earning (V)ia (I)nternet (S)ervices
That's right...ELVIS.
Doesn't make a lick of sense when you examine each letter, but damn it everybody knows ELVIS, and on the bright side...it has given hours of giggle fits already to John Cummings.
So unless your primary objective is either
A) Confusing Students
B) Amusing John
Please think your acronymification all the way through. If it doesn't make sense on both levels (such as FAVE and HiPPO), then it probably isn't a good idea. Either try something else or go in a completely different (read: non acronym-based) direction.



